How Instagram Became My Travel Agent

What began as a quick troll through my Instagram feed for a first-day cocktail locale, Instagram quickly became my guide for an entirely magical 14-day trip through Scotland. From my first cocktail, I followed the hashtag to find coffee the next morning, found a hiking trail two days later from someone who had stayed at the castle I had taken up residence in, visited a historic loch statue tipped off to me by searching the geotags nearby, and perused the best vintage shop in Edinborough from a leading fashion blogger I follow. At the end of the trip, I realized my experience was entirely curated to my passions and interests via Instagram.

 

Welcome to the new normal of experience travel.

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Abby Kiefer
The Dirty Dancing Revival

No, it’s not a terrible high school musical. It’s the re-emerging of the Full-Service Resort 2.0. Don’t worry, it looks nothing like your grandparents day, or the all-inclusive your parents aspired to.

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Abby Kiefer
The Great Department Store: A Reinvention Story

Gump’s has defined a San Franciscan lifestyle since they opened their doors at 135 Post Street in 1861. Through curating an assortment of new world objects and old world art they have always been more than a store, they have been an institution. One that has taught generations of San Franciscans how to pass through life, celebrate milestones, and become a member of society. In a city that lives by booms and busts, their role hasn’t waned in over 150 years.

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Abby Kiefer
Living the Brands We Love

There is no denying a significant shift is underway in where we’re spending our money and time. From traditional retailers reporting significant downturns in sales to a scrappy couch-surfing business turning into the world’s largest hotel, we’re standing on the cusp of very different world in terms of retail and hospitality.

So does this mean to heck with retail as we know it? Adios to Macy’s? Shut off the lights at Hiltons everywhere and turn each home into a bed and breakfast? Not so fast.

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Abby Kiefer
Unbreaking the Enterprise

There is a pervading truth circling the retail industry right now: consumers are in control. For some, this may seem obvious. Consumers are the ones who choose how to spend their money.  It’s just another version of “The customer is always right.” Not exactly. Those of you who’ve been in the loop for a few decades know that it used to be different scene.

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International Housewares Association: Inspiring Innovation

Get acquainted with a quartet of dynamic women who are at the forefront of the Maker Movement: Joanne Domeniconi, co-founder of The Grommet, will moderate the discussion with Abigail Kiefer, co-founder and CEO of Red Clay; Kate Drane, head of design, tech and hardware at Indiegogo; and Lisa Q. Fetterman, creator of the Nomiku sous vide immersion circulator.

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Abby Kiefer
MarTech Was an Early Player in Retail's Big Shift

With the advent of the internet came the biggest change in how marketing fundamentally functions. Cutting edge technology shifted best practices from the idea that marketers should be telling consumers what to buy, to that of marketers engaging consumers in a conversation about what they really want.

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Abby Kiefer
Manufacturing's Path to a More Efficient Future

The physicality and sheer volume that goes along with mass manufacturing is a huge obstacle when it comes to technology solutions and collaboration potential. However, there is a glimmer at the end of the tunnel. Different from marketing, supply chain fulfillment, e-commerce or online payments, which were able to catapult into the digital age, manufacturing is going through a necessary intermediary step.

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Abby Kiefer